By Emmanuel Elebeke
FORMER Minister of Commerce, Charles Ugwu, has tasked Nigerian manufacturers not to depend on marketing of foreign brands but show more commitment in developing their brands locally for enduring economic benefits and job creation.
Ugwu made the call at the formal launch of three ISONEM products, ISONEM Sin-Out; ISONEM ISOMIX and ISONEM in Abuja.
He said Nigerian manufacturers and marketers of foreign brands would be better off, when they start building and branding their products locally as that would position them to set good records of market penetration.
He commended the chairman of Divine Reward Services Limited, DRS, for carving a niche for himself by introducing the innovative products into the Nigerian market and urged him to be upward looking in marketing ABS paints and other allied produts.
“Branding is a very key element in the purchase of any product. This young guy has started very well, and have carved a niche for himself. I am encouraging them to made sure they brand their products to get real value, because down the line, they will be involved in manufacturing and in manufacturing, you do not only manufacture producs but create employment for the people. Only your own brand is important.
“When Nigerians get involved in manufacturing, they will get a continuing return on their investment and efforts they have made in the past. That is why I urged them to brand their products in their name and have exclusive right acrued on that products.”
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