By Solomon Nwoke
AS the UEFA Champions League season enters the crucial knockout phase, Heineken is kicking off its new campaign – “Champion the Match” – encouraging fans to create a truly great match night for themselves and their friends. It wants the fans not only to watch the match, they should champion it! A brand new Heineken TV commercial, entitled “The Match”, is being launched to show how far one fan will go to watch the big match.
Now in its ninth consecutive year of UEFA Champions League sponsorship, Heineken has consistently provided Nigerians with premium match viewing experiences. In addition to sponsoring live television broadcast of the matches, the world-class Heineken House Lagos also remains open on every UEFA Champions League match night. This grand landmark which has hosted thousands of Heineken fans as well as global celebrities, has gained popularity as the perfect way to enjoy the world’s foremost club football tournament.
This year’s edition will see fans carting home 90 prizes for 90 minutes for every bottle of the drink opened for every match night till the final. It begins from 17th March, 2015.
According to the Corporate Affairs Adviser, Nigerian Breweries Plc, Kufre Ekanem: “We are proud to announce that Lagos is one of the nine exotic global locations that have been selected to host the Champions The Match series.
In addition, special promotions will give fans the chance to win fabulous prizes every minute of every match. This is an SMS promotion that is accessible to everyone.”
Every year, Heineken rewards Nigerian fans with one-in-a-lifetime trip to watch the UEFA Champions League finals, live in Europe. The season, Nigerians will join fans from 35 other countries for Heineken’s world-famous Ibiza Final.
He recalled that the premium lager beer treated Nigerians to a lifetime experience by bringing the UEFA Champions League trophy to the country and uniting it with thousands of fans. The trophy was accompanied by Heineken ambassador and football legend, Ruud Gullit, who also hosted an award-winning live interactive Twitter session.
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